“I like to call where we’re at ‘late-stage patriarchy,’ which runs parallel to ‘late-stage capitalism,’ as in, the very end of an imbalanced system that's been around so long it’s become cannibalistic.” - Zoe Helene

Thinking Outside the Bud is a business podcast devoted to driving innovation in the cannabis space. During each episode, we speak with founders, investors, thought leaders, researchers, advocates, and policy makers who are finding new and exciting ways for cannabis to positively impact business, society, and culture.

Host Bruce Eckfeldt is a consultant, coach, author, and speaker on organizational development and performance management. Originally an architect, he was a pioneer in the use of computer-aided design and 3D modeling. He later transitioned to software design and development, converting his spatial problem-solving skills to informational architecture and user experience design of digital software products.

Born in Philadelphia, Bruce and his family moved to Minnesota when he was four. Growing up in Minnesota fueled his love for nature and the outdoors. As an athlete throughout high school and college, Bruce competed in rowing, cross country skiing, biathlon (shooting and skiing), and triathlon. He completed his first marathon cross country ski race at 18, first of four marathons at age 19, and completed an Ironman triathlon in 2003. Outside of competitive sports, Bruce has climbed to the top of Kilimanjaro, dove the Coral Sea off Australia, and hiked the Tour du Mont Blanc. He’s traveled extensively and has visited six of the seven continents. Bruce is also an avid freshwater and saltwater fly fisherman. He is a father of four young children and lives in New York City.